Video in Common is a visual arts YouTube channel and a video production company for hire based in London.

In 2015 we established a new editorial arm and with it launched the Video in Common YouTube channel. Through this we directly commission and produce a series with young and emerging artists in the field. The remit of these independent productions is to support a dialogue at the intersection of art, networked cultures and new technology. These productions are a ground for experimentation in arts documentary and place emphasis on collaboration throughout. Conversations are captured and presented for audiences both online, through new broadcast distribution models, and as public events.  Our young and emerging artists series is made in partnership with and distributed by aqnb magazine.

As a production company we work to build long term relationships with a number of cultural organisations across London. Our aim is to increase capacity; to act as an extended arm when needed to advise, produce and distribute video content around an organisation’s art and public programme. We work with organisations to develop content strategies around core activities producing a range of material such as; the documentation of installed artwork, interviews, performance capture, programme overviews, short documentaries and talks. Recent client organisations include; AfterallArcadia MissaThe Arts Catalyst, Common Practice, Delfina Foundation, GoldsmithsLive Arts Development AgencyMatt’s GalleryMute PublishingThe Showroom and [ SPACE ].

The project was established to directly address an immediate shortfall in video production capacity in small scale cultural organisations. However, in addition to this Video in Common also conducts research into digital strategy in culture with a focus on digital and online video. Our first written report authored by Tom Clark and Caroline Heron – A Multi-Channel Network (MCN) for the Arts – was released in November 2014. Through this report we take a closer look at arts video online and new broadcast models in YouTube, tracing the role of video in contemporary experience and examining the new spaces opening up in which to engage with art and artistic discourse. It can be read in full here:

Video in Common Editorial Board Members: Tom Clark, Caroline Heron, Jean Kay, Imran Perretta


The project was initiated by Mute Publishing in 2012 under the name Common Practice Video Network. It was established with the help of the Common Practice advocacy group and strategic partner FACTArts Council England awarded Mute Publishing a £25,000 GfTA for a pilot phase which was conducted over 2012/13 with founding organisations; Arcadia MissaThe Arts CatalystLive Arts Development AgencyMatt’s GalleryMute PublishingThe Showroom and [ SPACE ]. During the pilot phase Mute Publishing, led by Caroline Heron and Pauline van Mourik Broekman, collaborated with a small group of freelancers and founding organisations to produce a body of video content and establish working processes. As of 2013 the Common Practice Video Network was rebranded Video in Common and became a stand alone project under the direction of Caroline Heron.

Previous freelance digital producers include; Tom Clark, Rachel Dowle, Laura Milnes, Lena Nix and Takeshi Shiomitsu.


Caroline Heron

Director (heron [dot] caroline [at] gmail [dot] com)

As Director, Caroline works across commissioning, production and organisational development. She established Video in Common in 2012 as part of her then role as General Manager of Mute Publishing with the organisation’s Director with Pauline van Mourik Broekman. She joined Mute in 2008 after graduating from an MA in Interactive Media: Critical Theory & Practice at Goldsmiths, University of London. In 2014 she stepped down from her post at Mute to concentrate on the development of Video in Common, establishing it as a stand alone project under her direction. In addition to Video in Common, Caroline was co-organiser of the Art of Digital London (AoDL) from 2009-2014, a research and events programme for digital strategy in culture. The programme was again initiated during her time at Mute Publishing with Simon Worthington but continued with co-organiser Jo Healy as the AoDL Meetup.  Finally, alongside Video in Common she is a long time freelancer for MiniBarLabs.

Imran Perretta

DOP/Cameraman and Editor

Imran Perretta is a practicing artist, filmmaker and composer. He graduated from the Slade School of Fine Art in 2014 and has since gone on to exhibit installation and moving image work internationally.

As a freelance filmmaker, he has worked with a number of charities and arts organisations, including the Clod Ensemble, SPACE, The Showroom and Tower Hamlets Council. He has also worked extensively in artist’s film and video, working alongside organisations such as Film and Video Umbrella as a cameraman, editor and sound engineer.

In a commercial capacity, Imran has worked alongside a diverse range of clients including Fila, Woolmark, Oral B, Castrol and West Ham United Football Club. Finally, he also has experience in television, most recently composing music for the European Weighlifting Championships on Eurosport and Football Italia on Bravo.

Danny Nellis

Digital Producer

Danny Nellis is a freelance film and video director and editor. After graduation from Central Saint Martins and London South Bank University he has gone on to work within the film industry as an assistant director on commercials with companies such as Malibu and Colgate, music videos with a range of pop artists and has experience on the sets of 2 independent feature films to date.

As a director his own work ranges from high definition short films dealing with characters located in the gap between a surreal and real existence to lower definition, more experimental VHS work. This has included music videos for bands such as Charles Howl and Let’s Wrestle, and a number of short art films.

He has screened at the BFI and an exhibition in Madrid.